Our Philosophy

“Sisu” [see’-soo] is a term that traces back hundreds of years and holds a cultural significance to the Finnish heritage. This unique Finnish concept and cultural construct translates as strength of will, determination, perseverance, and acting rationally in the face of adversity. 

Simply put, “never quit – keep walking forward”, says George Ray, Jr., Founder of Sisu Wealth Management.  Coming from a Finnish background, the concept became the foundation for his personal and professional focus.  And to this day, it still resonates and keeps him walking forward.

Sisu Wealth Management is keen to work as your trusted partner through the currents of adversity you may face. With our comprehensive investment strategies and collaborative approach, we are dedicated to aligning your financial objectives with the values that are truly important to you.